Tuesday, December 05, 2006


Chicas Peligrosas

The "dangerous chicas" are part of a marketing campaign for AXE. They were on the Rambla the other day for some kind of promotion. Guys on the beach had a chance to ask questions and win prizes (AXE products) but I couldn't quite figure out the format. Unilever, who also makes Hellmanns, is using similar marketing for AXE worldwide.

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